Saturday, October 4, 2014

Geico, The Martin Agency Ripped Off an Austin Filmmaker. Hire a New Agency.


It started with a call from my dad. "Have you seen the new Geico spot?" "No." "They totally ripped off your friend's idea." "Really?" "Yeah, that 'Poor Decision Horror Movie Spoof'?" "Yeah? You mean "Hell, No"? "That one."

So I watched it, and my dad is right. The thought that people in horror movies make poor decisions is not a new one--the entire Scream franchise was built on it. But when filmmaker Joe Nicolosi skewered it--he took the concept from conversation to completion.

And Geico's Martin Agency just flat out stole it in this installment of their new "It's What You Do" campaign.

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